Deskripsi Pekerjaan
Are you a strategic thinker with a passion for the digital creator economy? We are seeking a dynamic and results-driven KOL Specialist to join our growing team. In this pivotal role, you will be responsible for bridging the gap between our brand and the vibrant world of social media influencers. You will manage high-impact influencer partnerships, execute creative KOL marketing campaigns, and coordinate seamless brand collaborations designed to maximize brand awareness and engagement.
As a KOL Specialist, you will act as the face of our influencer strategy, ensuring that every collaboration aligns perfectly with our brand voice and business goals. You will oversee the entire lifecycle of influencer marketing, from identifying top-tier talent to negotiating contracts and measuring performance. If you thrive in a fast-paced environment and possess a keen eye for emerging social media trends, we want to hear from you. This is a fantastic opportunity to shape the future of digital marketing in the Philippines and drive meaningful connections with audiences.
Tanggung Jawab
- Identify, vet, and engage with high-potential Key Opinion Leaders (KOLs) and influencers across various social media platforms including Instagram, TikTok, and YouTube.
- Develop and execute comprehensive influencer marketing strategies and campaigns that align with overall brand objectives and KPIs.
- Manage the end-to-end influencer lifecycle, including strategic outreach, contract negotiation, relationship building, and content approval processes.
- Coordinate closely with the creative and content teams to ensure all influencer deliverables adhere to brand guidelines and quality standards.
- Monitor campaign performance in real-time, analyze key metrics (reach, engagement, conversion), and provide detailed reporting and insights to stakeholders.
- Stay ahead of the curve by researching emerging social media trends, platform algorithm updates, and industry best practices.
- Foster long-term, mutually beneficial relationships with influencers to ensure repeat collaborations and brand loyalty.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience (1-3 years) in influencer marketing, social media management, or KOL management.
- Strong portfolio demonstrating successful campaign management and influencer relationship building.
- Excellent communication, negotiation, and interpersonal skills.
- Creativity and a keen eye for visual content and storytelling.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Familiarity with social media analytics tools and reporting software.