Deskripsi Pekerjaan
Are you a dynamic marketing professional fluent in Mandarin? GoDay Indonesia Food is seeking a talented KOL Specialist to lead our influencer marketing initiatives. We are committed to promoting healthy lifestyle choices through authentic storytelling, and we need a strategic partner to connect with the Mandarin-speaking market. In this position, you will be responsible for scouting top-tier Key Opinion Leaders (KOLs), managing end-to-end campaigns, and fostering long-term brand partnerships. If you have a keen eye for content trends and a passion for the food industry, we want to hear from you. We offer a competitive environment where your creativity can truly make an impact.
We are looking for someone who can translate our brand values into compelling narratives that resonate with audiences.
Tanggung Jawab
- Identify, vet, and build relationships with Key Opinion Leaders (KOLs) and influencers within the Mandarin-speaking community.
- Develop and execute comprehensive influencer marketing strategies to drive brand awareness and engagement.
- Create detailed content briefs and guide influencers to ensure brand messaging consistency.
- Negotiate contracts, pricing, and deliverables with KOLs to ensure mutual benefit.
- Monitor campaign performance, track key metrics, and provide actionable insights for optimization.
- Coordinate closely with the PR, creative, and sales teams to align influencer activities with broader marketing goals.
- Stay updated on the latest social media trends and platform algorithm changes.
Kualifikasi
- Fluent in Mandarin (Native or near-native proficiency) with excellent writing skills.
- Proven experience in influencer marketing, social media management, or PR.
- Strong understanding of current digital trends, specifically within the food and lifestyle niche.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.
- Passion for the food and beverage industry is a strong advantage.
- Bachelor’s degree in Marketing, Communications, or related field.