Deskripsi Pekerjaan
Join PT Gao Feng Indonesia's dynamic marketing team and become a key driver of our beauty brand's growth! We're seeking a passionate KOL Specialist to develop and execute influencer marketing strategies that elevate brand visibility and engagement. This mid-level role offers the perfect opportunity to shape how our beauty products connect with audiences through strategic partnerships with Key Opinion Leaders. You'll work in a collaborative environment where creativity meets data-driven results, contributing to campaigns that make real impact in Indonesia's competitive beauty market. With competitive compensation and room for career advancement, this position is ideal for professionals looking to expand their expertise in digital marketing and brand ambassadorship.
Tanggung Jawab
- Identify, recruit, and manage relationships with relevant Key Opinion Leaders in the beauty industry
- Develop and implement comprehensive KOL marketing campaigns aligned with brand objectives
- Monitor campaign performance metrics and optimize strategies based on analytics
- Coordinate content creation between KOLs and internal marketing team
- Build and maintain a database of potential KOL partners across social platforms
- Collaborate with product teams to ensure brand messaging consistency
- Track industry trends and competitor KOL activities for strategic insights
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 2-3 years of experience in KOL/influencer marketing or brand partnerships
- Strong understanding of Indonesian beauty industry and social media landscape
- Excellent communication and negotiation skills with stakeholder management experience
- Proficiency in campaign analytics tools and social media platforms
- Creative thinking with ability to develop compelling campaign concepts
- Project management skills with ability to handle multiple campaigns simultaneously