Deskripsi Pekerjaan
Join Nexgen's dynamic marketing team as a KOL Strategy Supervisor and lead our Key Opinion Leader initiatives to drive brand growth and market penetration. In this strategic leadership role, you'll develop comprehensive KOL marketing frameworks, manage high-impact partnerships with industry influencers, and optimize campaign performance across digital platforms. You'll oversee a team of KOL specialists while collaborating with cross-functional departments to ensure brand consistency and measurable ROI. This position requires a blend of creative vision and analytical rigor to identify emerging trends, negotiate high-value collaborations, and translate market insights into actionable strategies that resonate with Indonesian audiences. If you're passionate about influencer marketing and possess proven experience in managing KOL ecosystems, you'll thrive in this opportunity to shape Nexgen's market presence in Jakarta's competitive landscape.
Tanggung Jawab
- Develop and execute comprehensive KOL marketing strategies aligned with business objectives
- Identify, vet, and cultivate relationships with high-impact Key Opinion Leaders across relevant industries
- Lead end-to-end campaign management from influencer selection to performance analysis
- Manage and mentor a team of KOL specialists, fostering professional growth and collaboration
- Analyze campaign data and ROI to optimize KOL partnerships and content strategies
- Coordinate with creative, digital marketing, and sales teams for integrated campaign execution
- Monitor industry trends and platform algorithm changes to innovate KOL approaches
Kualifikasi
- Bachelor's degree in Marketing, Communications, or Business Administration (Master's preferred)
- Minimum 4+ years in KOL marketing, influencer relations, or digital campaign management
- Proven track record of managing successful KOL campaigns with measurable results
- Strong leadership experience with team management and development capabilities
- Expertise in Indonesian digital ecosystem and understanding of regional KOL dynamics
- Advanced analytical skills with proficiency in campaign measurement tools
- Exceptional negotiation, communication, and stakeholder management abilities