Deskripsi Pekerjaan
Join Panda Mandarin Education as a dynamic KOL, Talent & Campaign Specialist where you'll drive strategic marketing initiatives to elevate our brand presence. In this pivotal role, you'll develop and manage partnerships with Key Opinion Leaders (KOLs) and influencers to create authentic engagement opportunities. You'll conceptualize and execute innovative marketing campaigns designed to generate qualified leads, boost brand awareness, and drive customer acquisition across digital platforms. Your expertise in talent identification, relationship cultivation, and campaign analytics will be instrumental in expanding our market reach. Collaborate with cross-functional teams to align campaigns with business objectives while ensuring measurable ROI. This position offers the opportunity to shape our marketing strategy in Jakarta's competitive education sector while working with a passionate team dedicated to excellence.
Tanggung Jawab
- Identify, onboard, and manage strategic partnerships with relevant KOLs and influencers
- Develop comprehensive marketing campaigns focused on lead generation and brand elevation
- Coordinate end-to-end campaign execution from ideation to performance analysis
- Build and maintain long-term relationships with talents and industry stakeholders
- Analyze campaign metrics to optimize strategies and demonstrate ROI
- Monitor market trends and competitor activities to identify growth opportunities
- Collaborate with creative teams to develop compelling campaign assets
- Manage campaign budgets and ensure resource efficiency
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- 3+ years experience in KOL partnerships, talent management, or campaign execution
- Proven track record of developing successful lead generation campaigns
- Strong negotiation and relationship-building skills with industry stakeholders
- Proficiency in digital marketing tools and analytics platforms
- Excellent communication skills in both English and Bahasa Indonesia
- Creative mindset with ability to develop innovative campaign concepts
- Ability to work independently in fast-paced environments with multiple deadlines