Deskripsi Pekerjaan
Join Klamby's dynamic marketing team as our Lead Content Strategic and drive our brand narrative forward. In this pivotal role, you'll architect and implement innovative content marketing strategies that align with our business objectives and captivate our target audience. You'll collaborate with cross-functional teams to develop compelling content across digital platforms, ensuring brand consistency and measurable impact. The ideal candidate will possess a strategic mindset, creative flair, and data-driven approach to optimize content performance and engagement. If you're passionate about storytelling and transforming marketing insights into actionable content, this is your opportunity to lead content excellence at Klamby.
Tanggung Jawab
- Develop comprehensive content strategies aligned with brand objectives and market trends
- Lead creation of high-impact content (blogs, videos, social media, whitepapers)
- Conduct audience research and competitive analysis to inform content direction
- Collaborate with design, product, and sales teams for cohesive messaging
- Optimize content distribution across channels for maximum reach
- Analyze content performance metrics and refine strategies accordingly
- Mentor content creators and maintain editorial calendar
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years experience in content marketing with 2+ years in leadership
- Proven track record of developing successful content strategies
- Expertise in SEO/SEM and content analytics tools
- Exceptional written communication and storytelling abilities
- Strong project management and cross-functional collaboration skills
- Proficiency in content management systems and marketing automation