Deskripsi Pekerjaan
Are you a visionary digital marketer looking to elevate your career with a global technology leader? Emerson Electric is seeking a Lead Digital Marketing Specialist to join our dynamic team in Mandaluyong City. At Emerson, we don't just value your technical contributions; we are deeply invested in your long-term professional growth, well-being, and individual success.
In this high-impact role, you will lead the charge in developing and executing comprehensive digital strategies that drive brand authority, lead generation, and customer engagement. You will collaborate with cross-functional teams across the region to translate business objectives into high-converting digital campaigns. If you thrive in a collaborative culture and are passionate about pushing the boundaries of digital innovation, we want to hear from you. Let’s go!
Tanggung Jawab
- Develop, implement, and optimize multi-channel digital marketing strategies aligned with global brand guidelines.
- Manage end-to-end performance of SEO/SEM, email marketing, and social media advertising campaigns.
- Analyze campaign performance metrics and provide actionable insights to stakeholders for continuous improvement.
- Lead content strategy initiatives, ensuring a cohesive voice across all digital touchpoints.
- Collaborate with local and regional teams to drive lead acquisition and conversion rate optimization (CRO).
- Stay ahead of emerging digital trends and implement innovative technologies to enhance customer experience.
- Manage digital marketing budgets and ensure cost-effective allocation across platforms.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, preferably within a B2B or technology environment.
- Proven expertise in Google Analytics, Search Console, and major CRM platforms (e.g., Salesforce, HubSpot).
- Strong proficiency in managing paid search (Google Ads) and social media advertising platforms (LinkedIn/Meta).
- Excellent project management skills with the ability to lead cross-functional teams.
- Exceptional analytical skills with a data-driven approach to decision-making.
- Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels.