Deskripsi Pekerjaan
Join National Instruments as a Lead Digital Marketing Specialist and drive impactful digital strategies that elevate our brand presence and customer engagement. You will spearhead comprehensive email marketing campaigns, including targeted newsletters, promotional blasts, and lead generation programs, leveraging advanced audience segmentation techniques to maximize ROI. This role requires a strategic thinker with hands-on experience in digital marketing automation, campaign optimization, and data-driven decision-making. Collaborate with cross-functional teams to develop innovative marketing initiatives that align with business objectives, while continuously analyzing performance metrics to refine tactics and enhance conversion rates. If you're passionate about transforming digital landscapes and delivering measurable results, this is your opportunity to make a significant impact.
Tanggung Jawab
- Plan and execute end-to-end email marketing campaigns with advanced audience segmentation
- Design and optimize promotional blasts and lead generation programs
- Analyze campaign performance metrics and implement data-driven optimizations
- Collaborate with cross-functional teams on integrated digital marketing strategies
- Manage marketing automation platforms and nurture workflows
- Develop A/B testing frameworks for continuous improvement
- Generate performance reports and insights for stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with focus on email automation
- Expertise in audience segmentation and CRM platforms
- Proven track record in lead generation and conversion optimization
- Strong analytical skills with experience in campaign analytics tools
- Certification in Google Analytics or HubSpot preferred
- Exceptional project management and collaboration abilities