Deskripsi Pekerjaan
Standard Chartered is looking for an experienced and visionary leader to join our Global Marketing team as the Lead for the SME and Affluent Segment. In this high-impact role, you will be responsible for shaping the strategic direction and execution of marketing initiatives that drive growth across our key global markets. You will lead a diverse team of marketing professionals to develop innovative campaigns and customer experiences that resonate with Small and Medium Enterprise (SME) clients and Affluent customers.
As a key member of the leadership team, you will translate business priorities into compelling marketing strategies, ensuring we maintain our competitive edge in the banking industry. You will leverage data-driven insights to identify market opportunities, optimize customer journeys, and deliver measurable results. This is an opportunity to make a significant difference in how we serve our clients and define the future of our banking offerings in the SME and Affluent space.
Tanggung Jawab
- Develop and execute a comprehensive global marketing strategy for the SME and Affluent segments to drive customer acquisition and retention.
- Lead a cross-functional team to design and deliver integrated marketing campaigns across digital, print, and events channels.
- Analyze market trends, competitor activities, and customer insights to identify growth opportunities and optimize product offerings.
- Manage the marketing budget effectively, ensuring a high return on investment for all segment-specific initiatives.
- Collaborate closely with Product, Digital, and Wealth Management teams to enhance the end-to-end customer experience.
- Mentor and develop team members, fostering a culture of creativity, accountability, and high performance.
- Represent the SME and Affluent segment in senior stakeholder meetings and internal strategy forums.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field; Master’s degree preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role within the banking, financial services, or professional services sectors.
- Proven track record of successfully leading marketing strategies for SME and Affluent segments in a global or regional capacity.
- Strong strategic thinking skills with the ability to translate complex business goals into actionable marketing plans.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Deep understanding of the Singapore and APAC banking landscape, including regulatory requirements and customer behaviors.
- Fluency in English and Mandarin is highly desirable.