Deskripsi Pekerjaan
Join Vision Venture Malaysia Sdn Bhd as a Live Streaming Operations Specialist and revolutionize our digital presence! This pivotal role requires you to orchestrate end-to-end TikTok and Shopee livestream operations while crafting data-driven strategies to elevate engagement and conversion rates. You'll lead live session planning, execution, and optimization, ensuring seamless technical execution and compelling content delivery. Collaborate with cross-functional teams to align livestream initiatives with marketing campaigns, analyze performance metrics to refine approaches, and stay ahead of emerging platform trends. If you thrive in dynamic digital environments and excel at turning live interactions into measurable business results, this role is your opportunity to shape the future of our e-commerce experience.
Tanggung Jawab
- Oversee end-to-end TikTok/Shopee livestream operations including planning, setup, execution, and post-session analysis
- Develop and implement data-driven strategies to boost viewer engagement, session duration, and conversion rates
- Manage live streaming technical infrastructure, including equipment, software, and real-time troubleshooting
- Coordinate with marketing, sales, and product teams to align livestream content with campaign objectives
- Analyze performance metrics (viewership, engagement, sales) and generate actionable insights for continuous improvement
- Train and guide team members on livestream best practices, platform updates, and audience engagement techniques
- Monitor competitive landscape and industry trends to identify innovative livestream opportunities
Kualifikasi
- Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
- Minimum 2 years experience managing live streaming operations on TikTok, Shopee, or similar platforms
- Proven track record of developing strategies that improved livestream performance metrics (engagement, conversions)
- Strong analytical skills with ability to interpret data from streaming platforms and analytics tools
- Excellent communication and presentation skills for real-time audience interaction
- Technical proficiency in streaming software (OBS, StreamYard), e-commerce platforms, and social media tools
- Ability to work collaboratively in fast-paced environments with strict deadlines