Deskripsi Pekerjaan
ByteDance is a global internet technology group operating a range of content platforms that inform, educate, entertain and inspire people across the world. Our flagship product, TikTok, is a leading destination for short-form mobile video and a rapidly growing e-commerce powerhouse.
We are seeking a dynamic and experienced Livestream Campaign Operations Manager to join our regional team, based in Santa Ana, Metro Manila. This role is pivotal in driving the success of our livestream commerce initiatives. You will be responsible for the end-to-end management of high-impact livestream campaigns, working at the intersection of content creation, merchant partnerships, and platform operations.
Your Mission: To architect, execute, and optimize scalable livestream campaigns that delight users and drive measurable business outcomes. You will leverage data to inform strategy, manage complex project timelines, and foster strong relationships with creators, brands, and internal stakeholders. This is a unique opportunity to shape the livestream ecosystem in one of TikTok's most dynamic markets.
What You Will Do: You will be the operational backbone of our livestream campaigns. From conceptualization to post-campaign analysis, you will ensure flawless execution. You will identify market trends, spearhead operational improvements, and champion best practices to maximize revenue, user engagement, and campaign efficiency. Your ability to thrive in a fast-paced, results-oriented environment will be critical to your success.
Why Join Us? At ByteDance, you will work alongside some of the brightest minds in the tech industry. You will have the autonomy to drive meaningful change, the resources to execute big ideas, and the opportunity to grow your career at an unprecedented pace. If you are ready to redefine the future of social commerce, we want to hear from you.
Tanggung Jawab
- Own the end-to-end lifecycle of livestream campaigns, including planning, execution, monitoring, and post-campaign analysis.
- Develop and execute operational strategies to drive GMV, user engagement, and seller growth on the TikTok Shop platform.
- Collaborate with Key Opinion Leaders (KOLs), brands, and agencies to curate compelling livestream content that resonates with target audiences.
- Analyze campaign performance metrics (e.g., conversion rates, traffic, GMV) to derive actionable insights and optimize future campaigns.
- Manage cross-functional project timelines, budgets, and stakeholder communication to ensure seamless campaign delivery.
- Identify and pilot new campaign formats, features, and operational tools to enhance the livestream experience.
- Serve as a subject matter expert on livestream operations, providing guidance and training to internal teams and external partners.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 3-5 years of progressive experience in operations, campaign management, or digital marketing, preferably within the e-commerce or tech industry.
- Deep understanding of the livestream and social commerce ecosystem (experience with TikTok Shop, Shopee Live, or LazLive is highly preferred).
- Strong analytical mindset with proficiency in data analysis tools (Excel, SQL, or similar BI tools).
- Exceptional project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent verbal and written communication skills in English and Filipino.
- Proven ability to build and maintain strong relationships with diverse stakeholders, including creators and senior leadership.
- Highly adaptable, resourceful, and passionate about emerging trends in content and commerce.