Deskripsi Pekerjaan
Are you passionate about the digital landscape and eager to drive engagement in the booming e-commerce sector? ServAuto Sdn. Bhd. is looking for a dynamic Livestream Operation Specialist to join our marketing team. In this pivotal role, you will be the driving force behind our live commerce strategy on leading platforms like TikTok and Shopee. You will ensure that every broadcast runs seamlessly from the initial setup to the final wrap-up, creating a professional and engaging environment for our customers.
As a Livestream Ops Executive, you will act as the face of the brand, interacting with viewers in real-time, showcasing our automotive products, and converting viewers into loyal customers. We need someone who thrives in a fast-paced environment and has a keen eye for detail to handle the technical and creative aspects of our live sessions. Join us to make a big impact behind the scenes while honing your skills in one of the fastest-growing sectors of digital marketing.
Tanggung Jawab
- Manage and execute high-quality livestreams on TikTok Live and Shopee Live, strictly adhering to the monthly content calendar.
- Prepare the livestream stage, ensuring products are showcased effectively and lighting/technical equipment is functioning correctly before going live.
- Engage with the audience in real-time, answering queries, managing comments, and driving sales through persuasive communication.
- Analyze live stream performance metrics (viewership, engagement, conversion rates) to provide actionable feedback for future improvements.
- Coordinate with the marketing and sales teams to align livestream content with product launches and promotional campaigns.
- Handle technical troubleshooting during broadcasts to ensure uninterrupted streaming quality.
- Collaborate with the creative team to develop scripts and product highlights to maximize viewer retention.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, or a related field (preferred).
- Minimum 1 year of experience in livestream operations, social media management, or digital marketing.
- Strong command of English and Bahasa Malaysia; proficiency in Mandarin is a plus.
- Excellent presentation and public speaking skills with a charismatic and energetic personality.
- Ability to work flexible hours, including weekends, nights, and public holidays.
- Proficient in using streaming software and basic video editing tools.
- Strong attention to detail and the ability to multitask in a high-pressure environment.