Deskripsi Pekerjaan
Are you a dynamic marketing professional with a passion for creating unforgettable brand experiences? Liberty Commercial Center (LCC) is seeking a creative and detail-oriented Mall Events Marketing Specialist to join our vibrant team in Legazpi City. In this role, you will be the heartbeat of our mall’s promotional activities, driving foot traffic and enhancing customer engagement through high-impact events and strategic brand activations.
As our Events Marketing Specialist, you will oversee the conceptualization and execution of mall-wide events, community programs, and seasonal activations. You will collaborate with cross-functional teams to ensure that every event reflects the LCC brand identity, resonates with our local shoppers, and aligns with our commercial objectives. If you are a proactive problem-solver with a knack for logistics and a flair for marketing, we want to hear from you!
Tanggung Jawab
- Develop, plan, and execute innovative mall-based events and promotional campaigns to drive foot traffic and increase dwell time.
- Collaborate with internal departments and external partners to ensure seamless execution of events from concept to completion.
- Manage end-to-end event logistics, including vendor coordination, supplier sourcing, and on-site event supervision.
- Analyze event performance metrics and customer feedback to refine strategies and improve future campaign ROI.
- Coordinate with the digital marketing team to promote upcoming events across social media platforms and in-mall collaterals.
- Develop and manage event budgets, ensuring all activities are executed within designated financial constraints.
- Build and maintain relationships with tenants and community stakeholders to facilitate partnership opportunities and event sponsorships.
Kualifikasi
- Bachelor’s degree in Marketing, Advertising, Communications, or a related business field.
- At least 2-3 years of experience in event management, brand activation, or retail marketing, preferably in the mall or lifestyle industry.
- Exceptional organizational and project management skills with the ability to handle multiple priorities simultaneously.
- Strong interpersonal and communication skills to effectively collaborate with stakeholders at all levels.
- Proficiency in marketing software and digital tools for event planning and reporting.
- Ability to work a flexible schedule, including weekends and holidays, as required by event programming.
- Creative mindset with an eye for detail and a passion for customer-centric marketing.