Deskripsi Pekerjaan
Join Liberty Commercial Center as a Mall Events Marketing Specialist and become the driving force behind unforgettable shopping experiences! In this dynamic role, you'll conceptualize, plan, and execute engaging mall events that captivate visitors, boost foot traffic, and enhance brand visibility. Collaborate with tenants, vendors, and internal teams to create compelling promotions, seasonal campaigns, and community initiatives that align with LCC's vibrant retail environment. Leverage your marketing expertise to develop data-driven strategies, manage event budgets, and analyze performance metrics to continuously optimize engagement. This is your opportunity to shape the pulse of one of Naga's premier commercial destinations while building a rewarding career in experiential marketing.
Tanggung Jawab
- Plan, organize, and execute mall-wide events, promotions, and seasonal campaigns
- Develop comprehensive marketing strategies to drive foot traffic and tenant engagement
- Coordinate with tenants, vendors, and partners for event logistics and resource allocation
- Manage event budgets, timelines, and deliverables ensuring successful implementation
- Design promotional materials and multi-channel campaigns (social media, digital, in-mall)
- Analyze event performance metrics and compile post-event reports with actionable insights
- Foster relationships with local community groups and media partners for event amplification
- Monitor industry trends and competitor activities to identify innovative event opportunities
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 2 years of experience in event marketing or mall promotions
- Proven track record of planning and executing successful retail events
- Strong vendor management and stakeholder coordination skills
- Proficiency in digital marketing tools and social media platforms
- Excellent project management abilities with attention to detail
- Knowledge of local Bicol market dynamics and consumer preferences
- Ability to work flexible hours including weekends and evenings for events