Deskripsi Pekerjaan
Are you a seasoned healthcare marketing professional looking to make a meaningful impact? TDMC Hospital is seeking a dynamic and results-oriented Manager or Assistant Manager for our Marketing & Customer Service Department. In this pivotal role, you will be the heartbeat of our patient experience and brand strategy, ensuring that our clinical excellence is matched by compassionate and proactive communication.
As the department lead, you will be responsible for overseeing the end-to-end management of marketing initiatives, public relations, and customer service operations. You will foster a culture of excellence, driving patient acquisition and retention strategies while ensuring that every touchpoint reflects our hospital's commitment to quality care.
We are looking for a strategic thinker who is comfortable balancing digital marketing campaigns with high-level customer experience management. If you are passionate about healthcare growth and excellence in service delivery, we invite you to join our dedicated team in Kuala Lumpur.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to increase hospital brand visibility and patient acquisition.
- Lead and mentor the Customer Service team to ensure high standards of patient care and service recovery.
- Oversee departmental budgets and optimize resource allocation for maximum ROI on marketing activities.
- Collaborate with clinical heads to promote specialized service lines and medical packages.
- Manage end-to-end public relations, media engagement, and hospital event coordination.
- Analyze patient feedback and market trends to implement improvements in the patient journey.
- Maintain compliance with healthcare regulations and internal quality standards across all communication channels.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5-7 years of experience in marketing and customer service management, preferably within the healthcare or hospitality industry.
- Proven track record in driving successful brand campaigns and managing customer satisfaction metrics.
- Strong leadership capabilities with experience in managing cross-functional teams.
- Excellent command of English and Bahasa Malaysia (Mandarin is an added advantage).
- Strategic analytical skills with proficiency in digital marketing tools and CRM software.
- Ability to thrive in a high-pressure, fast-paced hospital environment.