Deskripsi Pekerjaan
Are you a strategic thinker with a passion for brand excellence? Mitsubishi is seeking a dynamic Manager - Branding & Marketing to join our team in Shah Alam. In this pivotal role, you will be the driving force behind our brand identity, ensuring our market presence is powerful, cohesive, and aligned with our global vision.
As our Marketing Manager, you will lead the charge in developing integrated marketing campaigns that resonate with our target audience. You will be responsible for translating complex business objectives into creative, high-impact marketing initiatives that drive customer engagement and long-term brand equity. We are looking for an analytical leader who can leverage data to measure campaign performance and continuously refine our strategies for maximum market penetration.
If you are a creative professional with a proven track record in brand management and possess the ability to thrive in a fast-paced, industrial-leading environment, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to strengthen Mitsubishi's market positioning.
- Plan, manage, and optimize integrated marketing campaigns across digital and traditional channels.
- Oversee brand governance, ensuring all communication adheres to global corporate guidelines.
- Analyze marketing performance metrics and provide actionable insights for continuous improvement.
- Foster meaningful customer engagement through innovative content and community-focused initiatives.
- Collaborate with cross-functional teams, including sales and product departments, to ensure brand consistency.
- Manage marketing budgets, vendors, and external agencies to ensure ROI-driven outcomes.
Kualifikasi
- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5-7 years of experience in brand management or integrated marketing, ideally within the automotive or industrial sector.
- Strong analytical skills with proficiency in marketing analytics tools and performance reporting.
- Demonstrated experience in managing multi-channel marketing campaigns.
- Excellent verbal and written communication skills in English and Bahasa Malaysia.
- Ability to lead teams and manage multiple stakeholder relationships effectively.
- Proficiency in CRM software and digital marketing platforms.