Deskripsi Pekerjaan
Malaysia Aviation Group (MAG) is the powerhouse behind Malaysia's aviation sector, operating a portfolio of airlines and aviation services that connect people and cultures across the globe. With a commitment to innovation, customer excellence, and sustainable growth, MAG is expanding its international footprint and seeking a dedicated Manager, Central Region International Marketing to drive marketing excellence in the heart of Kuala Lumpur.
In this strategic role, you will report to the Senior Head of International Marketing and be accountable for developing and executing robust marketing strategies tailored to the Central Region (Malaysia). Your primary focus will be to enhance brand visibility, generate demand, and support the commercial objectives of the group's international routes and services. You will lead a team of marketing professionals, manage budgets, and collaborate with internal and external partners to deliver integrated campaigns across digital, traditional, and experiential channels.
As the Central Region marketing lead, you will be expected to decode market trends, leverage consumer insights, and optimize the marketing mix to ensure maximum ROI. This role offers a unique opportunity to shape the perception of a national airline group and influence the travel decisions of millions. The ideal candidate is a strategic thinker with a hands-on approach, possessing deep knowledge of the Southeast Asian market and a passion for aviation.
Join us at Malaysia Aviation Group and take your marketing career to new heights. We offer a dynamic work environment, competitive compensation, and the chance to be part of a globally recognized brand.
Tanggung Jawab
- Develop and execute integrated marketing strategies to promote Malaysia Aviation Group's brand and services across the Central Region
- Lead market research and analysis to identify opportunities for growth and competitive advantage
- Manage and optimize multi-channel marketing campaigns, including digital, print, and events
- Collaborate with regional and global teams to align marketing initiatives with overall business objectives
- Oversee budget planning, allocation, and performance tracking for marketing activities
- Build and maintain strong relationships with key partners, agencies, and stakeholders
- Monitor and report on campaign performance, providing insights and recommendations for improvement
- Mentor and lead a team of marketing professionals to deliver excellence
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
- Minimum 7-10 years of experience in marketing, with at least 3 years in a managerial role
- Proven experience in international marketing, preferably within the aviation or travel industry
- Strong strategic thinking and analytical skills with ability to translate insights into actionable plans
- Excellent communication and interpersonal skills, with fluency in English (additional languages are a plus)
- Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously
- In-depth knowledge of digital marketing tools, CRM systems, and market research methodologies
- Results-oriented mindset with a track record of achieving KPIs and driving business growth