Deskripsi Pekerjaan
Are you a visionary strategist with a passion for driving consumer engagement? PMFTC, a subsidiary of Philip Morris International, is seeking a dynamic Consumer Program Manager to join our team in Santa Ana. In this pivotal role, you will be at the forefront of designing and implementing high-impact consumer programs that align with our global brand strategy and local market needs.
As a Consumer Program Manager, you will lead end-to-end campaign lifecycles, translating complex consumer insights into actionable programs that foster brand loyalty and accelerate market growth. You will collaborate with cross-functional teams, including Marketing, Sales, and Trade, to deliver a seamless consumer experience in an evolving industry landscape.
This is an exceptional opportunity for an experienced professional to shape the future of our product portfolio and make a significant impact on our business transformation. If you thrive in a fast-paced environment and have a proven track record of managing multi-channel consumer initiatives, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive consumer-centric programs to drive brand awareness and market penetration.
- Analyze consumer behavior data to identify trends and opportunities for program optimization.
- Coordinate with internal cross-functional teams to ensure consistent brand messaging across all consumer touchpoints.
- Manage program budgets, timelines, and KPIs to ensure effective resource allocation and return on investment.
- Lead the development of promotional materials and engagement tools tailored to specific consumer segments.
- Monitor and evaluate campaign performance, providing actionable insights for executive leadership.
- Drive continuous improvement in consumer loyalty initiatives and lifecycle management.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5-7 years of experience in consumer marketing, brand management, or program development.
- Proven expertise in managing end-to-end marketing campaigns within a FMCG or fast-paced industry environment.
- Strong analytical skills with proficiency in data visualization and consumer insight tools.
- Excellent communication and stakeholder management skills, capable of influencing at all organizational levels.
- Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
- Experience in digital marketing or loyalty program management is highly preferred.