Deskripsi Pekerjaan
Join Kopitiam Investment as a Manager (Food Services Marketing) and lead transformative marketing initiatives in Singapore's vibrant food services sector. In this strategic role, you'll develop innovative campaigns that elevate our food brands, drive customer engagement, and expand market share. Collaborate with cross-functional teams to create compelling narratives around our culinary offerings while analyzing consumer insights to refine marketing approaches. You'll oversee digital and traditional marketing channels, manage budgets, and mentor marketing professionals to achieve ambitious growth targets. This position offers the opportunity to shape the future of food marketing in one of Southeast Asia's most dynamic markets.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for food services products and brands
- Lead multi-channel campaigns across digital, social media, and traditional platforms
- Analyze market trends and consumer behavior to identify growth opportunities
- Manage marketing budgets and optimize ROI across all initiatives
- Collaborate with product development and operations teams for cohesive brand messaging
- Mentor and develop marketing team members to enhance performance
- Monitor KPIs and provide regular performance reports to senior leadership
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 5 years of marketing experience with 2+ years in managerial role
- Proven track record in food services, F&B, or consumer goods marketing
- Strong leadership skills with experience managing cross-functional teams
- Expertise in digital marketing tools (SEO, SEM, social media analytics)
- Exceptional strategic thinking and budget management abilities
- Excellent communication and stakeholder management skills