Deskripsi Pekerjaan
Are you ready to make a bold impact? PMFTC is embarking on a transformative journey, and we are seeking a visionary Manager, P1 Brand (Smoke-Free Portfolio) to lead our Marketing team in the Philippines. In this pivotal role, you will be at the forefront of our smoke-free product strategy, driving brand equity, consumer engagement, and market growth. We are looking for a dynamic leader who can translate complex market insights into compelling brand narratives and execute high-impact campaigns that resonate with our diverse audience. As part of our dedicated team, you will shape the future of our portfolio while fostering a culture of innovation and excellence. This is a unique opportunity to lead a key strategic initiative in a rapidly evolving industry.
Tanggung Jawab
- Develop and execute comprehensive brand strategies for the Smoke-Free Portfolio to drive market leadership.
- Lead the marketing team to achieve aggressive sales targets and revenue growth objectives.
- Manage the brand P&L, ensuring budget efficiency and optimal resource allocation.
- Conduct in-depth market research to identify consumer trends, competitive landscape, and growth opportunities.
- Oversee product positioning, messaging, and creative assets across all traditional and digital channels.
- Cultivate strong relationships with internal stakeholders, distributors, and external agencies.
- Drive innovation in product marketing and consumer activation programs.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of experience in brand management, preferably within the FMCG or consumer goods industry.
- Strong understanding of the Philippine market dynamics and consumer behavior.
- Proven track record of leading successful marketing campaigns and managing large budgets.
- Excellent communication, leadership, and presentation skills.
- Ability to work in a fast-paced, collaborative, and results-oriented environment.
- MBA or relevant certification is an advantage.