Deskripsi Pekerjaan
Join Hong Leong Bank's dynamic team as Manager, Sales & Marketing (Digital Channel) and lead transformative digital initiatives that drive business growth. This pivotal role requires strategic vision to develop and execute omnichannel marketing campaigns, optimize customer journeys, and enhance digital engagement across web and mobile platforms. You'll spearhead data-driven decision-making, analyze market trends, and collaborate with cross-functional teams to align digital strategies with overarching business objectives. The ideal candidate will foster innovation while ensuring brand consistency and regulatory compliance in Malaysia's competitive financial landscape. This position offers the opportunity to shape the bank's digital future while mentoring high-performing teams and delivering measurable ROI through cutting-edge digital marketing techniques.
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies to drive sales conversions and customer acquisition
- Lead and mentor a team of digital marketing specialists, fostering performance excellence and innovation
- Oversee digital campaigns across SEO/SEM, social media, email marketing, and content platforms
- Analyze performance metrics and consumer data to optimize campaign ROI and customer experience
- Collaborate with product, IT, and compliance teams to ensure alignment with banking regulations
- Manage digital budget allocation and vendor relationships for marketing technology solutions
- Stay abreast of digital banking trends and emerging technologies to maintain competitive advantage
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA or advanced certification preferred
- Minimum 5 years digital marketing experience with 2+ years in managerial/leadership role
- Proven expertise in digital campaign management across banking/financial services sector
- Advanced proficiency in analytics tools (Google Analytics, CRM systems, marketing automation)
- Strong understanding of Malaysian financial regulations and digital compliance requirements
- Exceptional strategic planning and team development capabilities
- Excellent communication skills with ability to present complex concepts to diverse stakeholders