Deskripsi Pekerjaan
We are seeking a dynamic and strategic Marcom Executive to join Aset Kayamas Group and elevate our unified shopping mall brand presence. In this pivotal role, you will drive the overall Marketing and Communications (MARCOM) program, acting as the guardian of our brand identity across all touchpoints. Your expertise will be critical in shaping our marketing strategy, executing impactful programs, and rigorously evaluating their performance to ensure maximum ROI.
This position offers a unique opportunity to work within a leading real estate group, managing budgets, coordinating cross-functional teams, and developing creative campaigns that resonate with our diverse audience. You will be responsible for the end-to-end lifecycle of our marketing initiatives, ensuring consistency and excellence in every project we undertake. If you possess a keen eye for detail, strong leadership skills, and a passion for brand storytelling, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive MARCOM strategies aligned with the company’s business goals and vision.
- Oversee the unified branding strategy for all shopping mall properties to ensure consistency and recognition.
- Manage the full lifecycle of marketing programs from conceptualization to implementation and final evaluation.
- Control and optimize the marketing budget, ensuring cost-effective spend and high return on investment.
- Coordinate with internal stakeholders, vendors, and agencies to produce high-quality marketing materials.
- Analyze campaign performance data to identify trends and adjust strategies for continuous improvement.
- Organize and execute events, promotions, and digital campaigns to drive footfall and tenant engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in marketing communications, preferably within the retail, real estate, or mall management industry.
- Strong understanding of brand strategy development and brand management principles.
- Proven experience in budgetary control, financial reporting, and resource allocation.
- Excellent project management and organizational skills with the ability to multitask in a fast-paced environment.
- Proficiency in digital marketing tools, social media platforms, and content management systems.
- Strong written and verbal communication skills in English; knowledge of Malay or Mandarin is an advantage.