Deskripsi Pekerjaan
Are you passionate about the IKEA brand and skilled at crafting compelling narratives that resonate with local audiences? Ikano is seeking a dynamic Market Communication Specialist to join our team in Singapore. In this role, you will play a pivotal part in shaping IKEA Singapore’s brand perception, driving local marketing initiatives, and ensuring a seamless experience for both our customers and co-workers.
As a Market Communication Specialist, you will bridge the gap between global brand standards and the unique cultural landscape of Singapore. You will manage multi-channel communication strategies, collaborate with cross-functional teams to bring campaigns to life, and protect the IKEA identity in every customer touchpoint. This is an exciting opportunity to work with one of the world's most beloved brands in a fast-paced, inclusive, and growth-oriented environment.
Tanggung Jawab
- Develop and execute integrated local marketing and communication plans to support IKEA Singapore’s business objectives.
- Create engaging content across digital, social, and traditional media platforms to boost brand visibility.
- Collaborate with internal departments to ensure consistent messaging that reflects IKEA’s values and brand identity.
- Manage internal communications to foster an engaging workplace culture and keep co-workers informed.
- Monitor and analyze campaign performance metrics to provide actionable insights and optimize future communications.
- Coordinate with PR and media agencies to manage brand reputation and handle local media inquiries.
- Support the organization of in-store events and community outreach programs that enhance the customer experience.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 3-5 years of experience in marketing or corporate communications, preferably in the retail or consumer goods sector.
- Strong understanding of the Singaporean media landscape and digital marketing trends.
- Exceptional copywriting, editing, and storytelling skills with the ability to adapt to a brand voice.
- Proficiency in digital content management tools and social media analytics platforms.
- Strong project management skills with the ability to handle multiple stakeholders and tight deadlines.
- A collaborative mindset and the ability to work effectively within a multicultural, diverse team environment.