Deskripsi Pekerjaan
Are you a data-driven professional with a passion for uncovering market trends? Treasure Island Industrial Corp. is seeking a talented Market Research Analyst to join our growing team in Mandaue City. In this pivotal role, you will bridge the gap between raw data and strategic business decisions, helping our leadership navigate complex market landscapes.
You will work alongside cross-functional teams to identify emerging opportunities, analyze competitor behavior, and provide actionable insights that drive sustainable business growth. If you possess an analytical mindset, technical proficiency in data visualization tools, and a flair for storytelling through data, we want to hear from you.
Tanggung Jawab
- Conduct comprehensive primary and secondary market research to identify trends and consumer needs.
- Analyze complex datasets to extract meaningful insights that influence corporate strategy.
- Monitor competitor activities, product launches, and market pricing to maintain a competitive advantage.
- Prepare detailed reports and data visualizations for management to support high-level decision-making.
- Collaborate with the marketing and product development teams to refine go-to-market strategies.
- Perform surveys and qualitative interviews to gather direct customer feedback.
- Evaluate the efficacy of past marketing campaigns through data-backed performance tracking.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or a related field.
- Minimum of 2 years of experience in market research, data analysis, or business intelligence.
- Proficiency in MS Excel (advanced formulas, pivot tables) and data visualization tools like Power BI or Tableau.
- Strong analytical and critical thinking skills with an eye for detail.
- Excellent communication and presentation skills, capable of explaining data insights to non-technical stakeholders.
- Ability to manage multiple projects simultaneously under tight deadlines.
- Experience with statistical analysis software (e.g., SPSS, R, or Python) is a significant advantage.