Deskripsi Pekerjaan
Are you ready to leverage data to drive growth for a dynamic eCommerce organization? Digital Room (Philippines), Inc. is looking for a detail-oriented Marketing Analyst to join our expanding team. In this role, you will act as a strategic partner, transforming complex data sets into actionable insights that shape our marketing campaigns and business decisions.
As a Marketing Analyst at Digital Room, you will work closely with the marketing and product teams to optimize our digital presence. You will be responsible for tracking key performance indicators (KPIs), analyzing consumer behavior, and identifying trends that can help us capture new markets and improve customer retention. We value creativity mixed with analytical rigor, and we are looking for someone who can bridge the gap between data and creative strategy.
Join us in a fast-paced environment where your insights will directly influence our bottom line. If you have a passion for eCommerce and a knack for numbers, we want to hear from you.
Tanggung Jawab
- Conduct in-depth market research and competitor analysis to identify new opportunities and threats.
- Analyze marketing campaign performance across various channels (SEO, SEM, Social Media) to measure ROI and optimize budget allocation.
- Create detailed reports and dashboards using tools like Google Analytics and Excel to present findings to stakeholders.
- Collaborate with the creative team to develop A/B testing strategies for landing pages and email campaigns.
- Maintain and update customer databases and CRM systems to support targeted marketing efforts.
- Forecast market trends and provide strategic recommendations to the marketing leadership team.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
- 2+ years of experience in digital marketing analytics or a similar role within the eCommerce industry.
- Strong proficiency in Google Analytics, Google Tag Manager, and Microsoft Excel (pivot tables, VLOOKUP).
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics platforms.
- Excellent analytical skills with the ability to interpret complex data and communicate actionable insights clearly.
- Strong written and verbal communication skills in English.