Deskripsi Pekerjaan
Are you an aspiring digital marketer eager to make your mark in the fast-paced B2B publishing industry? Charlton Media Group is looking for a passionate and driven Marketing and Digital Associate to join our dynamic team in Ortigas, Metro Manila. This is an exceptional career-launching opportunity, especially for proactive fresh graduates, to gain hands-on experience in multi-channel digital marketing.
In this role, you will help market Asia's leading B2B business publications, managing campaigns that reach high-level executives and industry leaders across the region. Working alongside seasoned professionals, you will refine your skills in paid advertising, email marketing, and social media curation. If you are highly motivated, creative, and analytical, we want to hear from you!
Tanggung Jawab
- Assist in planning, executing, and optimizing paid advertising campaigns across Facebook, LinkedIn, and Google Ads.
- Coordinate and deploy targeted email marketing campaigns, ensuring proper list segmentation and high deliverability.
- Manage company social media channels by creating, scheduling, and monitoring engaging B2B content.
- Track, analyze, and report on key digital marketing metrics to continuously improve campaign performance.
- Collaborate with editorial, design, and sales departments to produce high-impact marketing collaterals.
- Conduct regular market research to identify emerging digital trends and competitor strategies in the publishing space.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related discipline.
- Fresh graduates with a strong desire to learn and grow in digital marketing are highly welcome to apply.
- Basic understanding of core digital marketing concepts, including SEO, SEM, email marketing, and social media strategy.
- Excellent verbal and written communication skills in English.
- Familiarity with marketing automation tools (e.g., Mailchimp, HubSpot) and basic design platforms (e.g., Canva) is a plus.
- Analytical mindset with a keen eye for details and data trends.
- Proactive, collaborative, and capable of working in a fast-paced environment.