Deskripsi Pekerjaan
Join NightOwl Convenience as a Marketing and SEO Strategist and become the driving force behind our digital growth! We're seeking a results-driven professional to transform our online presence, elevate brand authority, and generate consistent inbound leads in the competitive mortgage industry. This role combines strategic SEO expertise with creative content marketing to maximize search visibility and drive qualified traffic to our platforms. You'll develop data-driven campaigns, optimize website performance, and build content that resonates with our target audience. If you're passionate about turning digital strategies into measurable business results and thrive in a fast-paced environment, this opportunity is for you.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to improve search rankings and organic traffic
- Conduct keyword research, technical audits, and competitive analysis for mortgage industry
- Create engaging, SEO-optimized content (blogs, guides, landing pages) to establish authority
- Manage backlink acquisition and off-page SEO initiatives to boost domain authority
- Analyze performance metrics using tools like Google Analytics and SEMrush
- Collaborate with marketing team to align SEO with broader campaigns
- Implement conversion rate optimization strategies to improve lead generation
- Stay updated on algorithm changes and industry best practices
Kualifikasi
- 3+ years of proven SEO and content marketing experience
- Proficiency in SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
- Strong analytical skills with data-driven decision making
- Experience with Google Analytics, Google Search Console, and tag management
- Excellent content creation and copywriting abilities
- Knowledge of HTML/CSS fundamentals and CMS platforms
- Experience in lead generation and conversion optimization
- Bachelor's degree in Marketing, Communications, or related field