Deskripsi Pekerjaan
Join UNION FEAST F&B SDN. BHD. as a Marketing Assistant Manager/Senior Executive and drive impactful brand initiatives in Malaysia's dynamic F&B sector. This pivotal role combines strategic vision with hands-on execution to elevate our market presence through innovative campaigns, digital engagement, and brand storytelling. You'll collaborate with cross-functional teams to develop data-driven marketing strategies that resonate with diverse consumer segments while optimizing budget allocation for maximum ROI. The position offers growth opportunities to lead projects, mentor junior staff, and shape the future of our brand identity in a competitive industry.
Tanggung Jawab
- Develop and execute comprehensive multi-channel marketing campaigns across digital, social, and traditional platforms
- Conduct market research and competitive analysis to identify growth opportunities and consumer trends
- Manage brand identity guidelines and ensure consistent messaging across all touchpoints
- Analyze campaign performance metrics and provide actionable insights for strategy optimization
- Coordinate with sales, product, and design teams to align marketing initiatives with business objectives
- Oversee marketing budget allocation and expense tracking while ensuring cost efficiency
- Lead and mentor junior marketing staff through project delegation and skill development
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years of progressive marketing experience with campaign management expertise
- Proven track record in developing data-driven marketing strategies for F&B or retail brands
- Strong proficiency in digital marketing tools (Google Analytics, social media platforms, CRM systems)
- Excellent written and verbal communication skills with content creation abilities
- Project management experience with demonstrated ability to meet deadlines and KPIs
- Strategic thinking with analytical mindset for interpreting market trends and consumer behavior