Deskripsi Pekerjaan
Elevate Your Marketing Career in Cebu City
Are you a data-driven marketer with a passion for performance? We are seeking a skilled Marketing Associate to join our growing team in Cebu City. This is not an entry-level position; we are looking for a professional who has already cut their teeth in the digital landscape and understands how to move the needle on key business objectives.
As a Marketing Associate, you will play a pivotal role in executing our digital strategy. You will be responsible for overseeing various paid media channels, ensuring that every peso spent contributes to our bottom line. Your day-to-day will involve diving deep into analytics, identifying trends before they become mainstream, and pivoting strategies based on real-time data. We value innovation, precision, and a proactive mindset.
The ideal candidate is someone who lives and breathes performance metrics. You should be comfortable navigating complex ad managers, interpreting ROAS, and communicating technical findings to broader stakeholders. If you thrive in a fast-paced environment and are looking for a role where your expertise in paid advertising and market trends will be directly linked to company success, we want to hear from you.
In this role, you will benefit from a competitive salary package, a collaborative work culture, and the opportunity to work on diverse projects that challenge your creative and analytical skills. Join us and help shape the future of our brand in the digital space.
Tanggung Jawab
- Develop, implement, and manage comprehensive paid advertising campaigns across multiple platforms including Google Ads and Meta.
- Monitor and analyze key performance indicators (KPIs) to optimize campaign performance and maximize ROI.
- Conduct thorough market research to stay ahead of industry trends and competitor activities.
- Collaborate with the creative team to produce high-converting ad copy and visual assets.
- Manage marketing budgets effectively, ensuring optimal allocation across various channels.
- Generate detailed weekly and monthly reports on campaign performance for management review.
- A/B test landing pages and creative elements to continuously improve conversion rates.
- Coordinate with internal departments to align marketing efforts with overall business goals.
Kualifikasi
- Minimum of 2-3 years of professional experience in digital marketing or a related role (Required).
- Proven expertise in managing paid social and paid search campaigns with a focus on performance.
- In-depth understanding of marketing analytics tools (e.g., Google Analytics, Tag Manager).
- Strong analytical mindset with the ability to translate complex data into actionable insights.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- Excellent written and verbal communication skills in English.
- Highly organized with the ability to manage multiple projects simultaneously under tight deadlines.