Deskripsi Pekerjaan
Join the Flavorful World of Fredley Food and Beverages
Are you a dynamic marketing professional with a passion for the food and beverage industry? Fredley Food and Beverages is seeking a talented and results-driven Marketing Associate to join our growing team in the Philippines. This is an incredible opportunity to shape brand narratives, drive retail growth, and contribute to the success of a rapidly expanding company known for its unwavering commitment to quality and innovation in the F&B sector.
As a key member of our marketing department, you will play a pivotal role in executing comprehensive 360-degree marketing campaigns that resonate deeply with our diverse customer base. From spearheading retail marketing initiatives to supporting new product launches, you will work closely with cross-functional teams including Sales, Product Development, and Operations to ensure cohesive brand communication. Your ability to learn quickly and adhere to strict brand standards will be crucial in maintaining the integrity and excellence of the Fredley name across all touchpoints.
In this role, you will be responsible for analyzing market trends, monitoring competitor activities, and managing marketing collateral. We are looking for a creative thinker who understands the unique challenges and exciting dynamics of the F&B landscape, and who can skillfully translate complex consumer insights into powerful, actionable marketing strategies. Your work will directly influence how consumers experience our beloved food and beverage products.
At Fredley, we don't just follow trends—we set them. We believe in nurturing talent and providing our team members with the tools they need to succeed. You will have access to a robust platform for professional development, allowing you to make a tangible impact on our brand's market share and overall success. We foster a collaborative, fast-paced environment where your contributions are valued and celebrated.
Ready to take your marketing career to the next level and work with products that people love? If you have a proven track record in marketing and a passion for everything food and beverage, we want to hear from you. Apply today and become a key ingredient in our success story!
Tanggung Jawab
- Develop, execute, and monitor integrated marketing campaigns across digital and traditional channels to drive brand awareness and product sales.
- Collaborate with the Sales and Product Development teams to align marketing strategies with business objectives and product launches.
- Manage the creation and distribution of marketing collateral, ensuring strict adherence to established brand standards and guidelines.
- Conduct market research and competitive analysis to identify consumer trends, opportunities, and threats within the F&B sector.
- Coordinate retail marketing initiatives, in-store promotions, and trade marketing activities to enhance shelf presence and consumer engagement.
- Track, analyze, and report on the performance of marketing campaigns using key metrics, providing actionable insights for optimization.
- Assist in managing the marketing budget and processing invoices to ensure cost-effective allocation of resources.
- Plan and organize events, product sampling, and brand activations to foster direct consumer relationships and feedback.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 1-3 years of proven experience in marketing; experience in the food and beverage industry or retail marketing is highly preferred.
- Strong understanding of brand management principles and the ability to adhere to strict brand standards.
- Excellent written and verbal communication skills in English and Filipino.
- Proficient in Microsoft Office Suite (PowerPoint, Excel, Word) and marketing analytics tools (e.g., Google Analytics, social media insights).
- Creative thinker with strong project management skills and the ability to multitask in a fast-paced environment.
- Demonstrated ability to work effectively within a team and build strong cross-functional relationships.
- Highly organized, detail-oriented, and proactive with a results-driven mindset.