Deskripsi Pekerjaan
Join our dynamic marketing team at Reed Elsevier as a Marketing Campaign Analyst, where you'll play a crucial role in driving data-driven marketing strategies and campaign optimization. As a key member of our marketing department, you'll be responsible for providing daily marketing administration support while ensuring the effective management of marketing assets through organized repositories, governance standards, and comprehensive documentation.
This position offers an excellent opportunity to work with cutting-edge marketing technologies and analytics tools to measure campaign performance, identify trends, and provide actionable insights that will shape our future marketing initiatives. You'll collaborate with cross-functional teams to develop, execute, and analyze marketing campaigns across multiple channels, ensuring alignment with business objectives.
Our ideal candidate is a detail-oriented professional with a passion for data analysis and marketing strategy. You'll have the chance to develop your skills in marketing analytics, campaign management, and data visualization while contributing to the success of one of the world's leading information and analytics companies.
Tanggung Jawab
- Provide daily marketing administration support and ensure efficient campaign execution
- Manage and organize marketing asset repositories with proper governance standards
- Develop and maintain comprehensive documentation for marketing campaigns and assets
- Analyze campaign performance metrics and provide insights for optimization
- Collaborate with cross-functional teams to plan and implement marketing initiatives
- Monitor campaign budgets and ensure proper allocation of resources
- Prepare regular reports on campaign effectiveness and ROI
- Stay updated on industry trends and best practices in marketing analytics
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2+ years of experience in marketing administration or campaign analysis
- Strong analytical skills with proficiency in data analysis tools and platforms
- Excellent organizational abilities with attention to detail
- Proficiency in Microsoft Office Suite and marketing automation tools
- Strong written and verbal communication skills
- Ability to work independently and as part of a collaborative team
- Knowledge of digital marketing channels and campaign optimization techniques