Deskripsi Pekerjaan
OwnBank is seeking a dynamic Marketing Campaign Manager to spearhead our digital marketing initiatives in the Philippines. In this pivotal role, you'll develop and execute end-to-end marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You'll own the full campaign lifecycle – from ideation and planning to execution and optimization – ensuring consistent brand messaging across all digital channels. This position requires a strategic thinker who can translate business objectives into actionable campaigns while collaborating with cross-functional teams to deliver measurable results. Join our innovative team and shape the future of banking marketing in the competitive Philippine market.
Tanggung Jawab
- Develop comprehensive digital marketing strategies aligned with business objectives for the Philippines market
- Plan, execute, and monitor multi-channel campaigns across email, social media, and digital platforms
- Ensure consistent brand messaging and positioning across all marketing touchpoints
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Collaborate with sales, product, and design teams to align marketing initiatives
- Manage marketing budgets and allocate resources efficiently across campaigns
- Conduct market research to identify trends and opportunities in the financial sector
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- 3+ years of experience in digital marketing with campaign management focus
- Proven track record of developing and executing successful marketing campaigns
- Strong analytical skills with ability to interpret data and drive decisions
- Expertise in marketing automation tools and analytics platforms
- Excellent communication and leadership abilities with cross-functional experience
- Knowledge of Philippine market dynamics and consumer behavior