Deskripsi Pekerjaan
Join Shopee's dynamic marketing team as a Campaign Specialist for ShopeeFood, where you'll drive growth in Southeast Asia's leading food delivery platform. This pivotal role requires you to conceptualize and execute innovative go-to-market strategies that increase user acquisition, engagement, and brand visibility. You'll collaborate with cross-functional teams to develop data-driven campaigns that resonate with Indonesian consumers while optimizing performance through continuous market analysis.
As a key player in our regional marketing ecosystem, you'll leverage consumer insights and competitive intelligence to create compelling narratives that differentiate ShopeeFood in Jakarta's competitive food delivery landscape. The position offers exposure to cutting-edge digital marketing techniques and the opportunity to shape product-market fit for one of Southeast Asia's fastest-growing e-commerce verticals.
This role demands creativity paired with analytical rigor, requiring you to translate market opportunities into actionable campaigns that drive measurable business impact. You'll work in a fast-paced environment where innovation is valued, and your contributions directly influence ShopeeFood's market position and user satisfaction.
Tanggung Jawab
- Develop and execute end-to-end marketing campaigns to increase ShopeeFood's market share and user engagement
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities
- Collaborate with product, design, and sales teams to align campaign strategies with business objectives
- Optimize campaign performance through A/B testing, ROI analysis, and data-driven adjustments
- Manage campaign budgets and resource allocation to maximize efficiency and impact
- Create compelling marketing content across digital channels including social media, email, and in-app messaging
- Report on campaign KPIs and provide actionable insights for continuous improvement
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 3 years of experience in marketing campaign management, preferably in e-commerce or food delivery
- Proven track record of developing and executing successful go-to-market strategies
- Strong analytical skills with ability to interpret market data and consumer insights
- Expertise in digital marketing channels including social media, SEO, and performance advertising
- Excellent project management skills with ability to handle multiple campaigns simultaneously
- Proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.)
- Fluent in English and Bahasa Indonesia with exceptional communication skills