Deskripsi Pekerjaan
Join SM Supermalls as a Marketing Campaigns Associate and drive impactful member engagement strategies! In this dynamic role, you'll optimize marketing initiatives to boost member usage across our premier retail destinations. Leverage data-driven insights to refine campaign performance, collaborate with cross-functional teams on creative executions, and analyze customer behavior to maximize ROI. You'll develop compelling marketing collateral, manage campaign budgets, and stay ahead of industry trends to ensure SM Supermalls maintains its competitive edge. If you're passionate about transforming marketing data into actionable strategies and thrive in a fast-paced retail environment, this role offers an exciting opportunity to shape the future of mall marketing in the Philippines.
Tanggung Jawab
- Design, implement, and optimize multi-channel marketing campaigns to increase member engagement and usage
- Analyze campaign performance data using analytics tools to identify improvement opportunities
- Collaborate with creative teams to develop compelling marketing collateral and digital assets
- Monitor campaign budgets and ensure cost-effective resource allocation
- Coordinate with retail partners to align promotions with mall-wide initiatives
- Conduct market research to identify emerging trends and customer preferences
- Generate detailed campaign reports and present performance insights to stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- 1-2 years of experience in marketing campaign management or digital marketing
- Proficiency in marketing analytics tools (Google Analytics, Facebook Insights, etc.)
- Strong data analysis skills with ability to derive actionable insights
- Excellent written and verbal communication skills
- Experience with CRM platforms and marketing automation tools
- Ability to manage multiple projects simultaneously in a deadline-driven environment