Deskripsi Pekerjaan
Are you ready to launch your career with a global travel powerhouse? Trip.com Group, a leading global travel service provider, is seeking a highly motivated and enthusiastic Marketing Campaigns Trainee to join our dynamic regional marketing team based in Singapore. This is a unique and fantastic opportunity for an aspiring marketing professional to gain comprehensive, hands-on experience in planning, executing, and optimizing high-impact marketing campaigns that reach millions of travelers across the globe.
You will be immersed in every stage of the campaign lifecycle, from initial concept and strategy to execution, analysis, and reporting. Working closely with seasoned experts in brand management, performance marketing, creative services, and business development, you will gain invaluable insights into the inner workings of a world-class e-commerce and travel organization. At Trip.com Group, we are deeply committed to nurturing talent and providing a supportive, stimulating environment where you can grow.
You will be entrusted with real responsibilities, contributing to projects that directly influence our key business metrics and the way travelers engage with our brand. You will conduct detailed market research and competitive analysis, helping to shape our regional strategies. You will learn how to manage budgets, timelines, and external agencies, building a robust skill set that forms the foundation of a successful marketing career.
We are looking for someone who is passionate about the dynamic travel industry, possesses a sharp analytical mind, and thrives in a fast-paced, results-oriented culture. If you are creative, data-driven, and eager to make a tangible impact from day one, we want to hear from you. Take the first step towards an exciting, long-term career at a company that connects the world and continuously pushes the boundaries of travel technology.
Tanggung Jawab
- Assist in the end-to-end planning, coordination, and execution of integrated regional marketing campaigns across digital (social media, email, SEM) and offline channels (events, partnerships).
- Support the creation and localization of compelling campaign assets, including copywriting, visual content briefs, and landing page specifications.
- Conduct comprehensive market research, competitor analysis, and customer insights gathering to inform campaign strategy and identify growth opportunities.
- Monitor, track, and analyze campaign performance using tools like Google Analytics, Tableau, or internal dashboards, and prepare insightful performance reports.
- Collaborate with cross-functional teams (Product, Sales, Creative) and external vendors/agencies to ensure flawless execution and timely delivery of all campaign elements.
- Maintain detailed marketing calendars, project timelines, and budget trackers to ensure campaigns are delivered on schedule and within allocated budgets.
- Brainstorm and contribute innovative ideas for promotional campaigns, seasonal initiatives, and partnership collaborations to drive user engagement and acquisition.
Kualifikasi
- Currently pursuing or a recent graduate of a Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Strong passion for the travel industry and digital marketing, with a keen interest in campaign management and brand strategy.
- Excellent verbal and written communication skills in English; proficiency in an additional Asian language (e.g., Mandarin, Korean, Japanese, Thai) is highly advantageous for this regional role.
- Analytical and data-driven mindset with proficiency in Microsoft Excel (pivot tables, VLOOKUPs) and experience with analytics tools (Google Analytics, etc.).
- Highly organized with exceptional attention to detail, capable of juggling multiple projects and priorities in a fast-paced environment.
- Creative, proactive, and eager to learn new technologies and marketing automation tools. Familiarity with social media platforms (TikTok, Instagram, Facebook) is required.
- Prior internship or project experience in marketing, e-commerce, or a technology company is a strong plus.