Deskripsi Pekerjaan
Are you a Salesforce enthusiast looking to drive customer engagement and brand performance? AS White is seeking a highly skilled Marketing Cloud Administrator to join our dynamic, marketing-led organization. In this role, you will be the backbone of our digital communications strategy, ensuring our Salesforce Marketing Cloud (SFMC) instance is optimized, secure, and highly effective.
As our Marketing Cloud Administrator, you will own the day-to-day operations, including data management, automation building, and troubleshooting complex workflows. You will collaborate closely with cross-functional marketing teams to translate business requirements into seamless technical executions. If you thrive in a fast-paced environment and have a passion for data-driven marketing, we want to hear from you.
Tanggung Jawab
- Configure, maintain, and manage the Salesforce Marketing Cloud environment to support marketing initiatives.
- Design, build, and troubleshoot complex automated customer journeys and email campaigns within Journey Builder.
- Manage data extensions, subscriber lists, and data integrity across the platform.
- Conduct regular system audits, performance monitoring, and implement best practices for security and governance.
- Perform A/B testing, campaign performance analysis, and report generation for stakeholders.
- Collaborate with developers and marketing managers to execute custom integrations and API calls.
- Provide training and support to internal users regarding SFMC features and best practices.
Kualifikasi
- 3+ years of professional experience as a Salesforce Marketing Cloud Administrator or Consultant.
- Active Salesforce Marketing Cloud Administrator Certification (Email Specialist or Developer certifications are a plus).
- Strong proficiency in SQL and AMPScript for personalized content and data manipulation.
- Hands-on experience with Journey Builder, Content Builder, Contact Builder, and Automation Studio.
- Understanding of CAN-SPAM, GDPR, and other data privacy regulations.
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
- Ability to work effectively in a collaborative, fast-paced environment with minimal supervision.