Deskripsi Pekerjaan
Are you a strategic storyteller with a passion for retail excellence? Rustan Commercial Corporation is seeking a dynamic Marketing & Communications Manager to join our team in Makati. In this pivotal role, you will bridge the gap between high-level marketing strategy and day-to-day retail execution, ensuring our brand voice remains consistent, compelling, and commercially impactful.
The successful candidate will lead integrated marketing campaigns, manage internal and external communications, and analyze market trends to drive store traffic and elevate the customer experience. You will collaborate closely with cross-functional teams to translate brand vision into actionable retail programs that resonate with our target audience. If you thrive in a fast-paced retail environment and have a proven track record of delivering measurable marketing results, we invite you to help us shape the future of our brand.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies that align with retail business objectives.
- Manage end-to-end campaign planning, from creative concept to in-store execution.
- Oversee corporate and brand communications, ensuring tone-of-voice alignment across all channels.
- Analyze sales performance and consumer insights to pivot marketing tactics for maximum ROI.
- Coordinate with visual merchandising and operations teams to ensure seamless retail promotions.
- Manage relationships with media partners, agencies, and PR stakeholders.
- Monitor competitor activity and industry trends to identify new growth opportunities.
- Develop and track marketing budgets, ensuring efficient allocation of resources.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 5 years of experience in marketing management, preferably within the retail or fashion industry.
- Strong understanding of the Philippine retail landscape and consumer behavior.
- Excellent written and verbal communication skills in English and Filipino.
- Proficiency in digital marketing tools, CRM platforms, and performance analytics software.
- Proven ability to manage cross-functional teams and external agency partners.
- Exceptional project management skills with the ability to multitask in a fast-paced environment.
- Strategic thinker with a creative flair and a strong focus on commercial results.