Deskripsi Pekerjaan
Join Universal Hotels as a Marketing Communications Specialist to shape our brand narrative and drive strategic growth. In this dynamic role, you'll orchestrate integrated campaigns across digital and traditional channels to elevate brand visibility and engagement. Leverage your expertise in content creation, social media management, and stakeholder collaboration to craft compelling stories that resonate with our diverse audience. You'll work closely with cross-functional teams to ensure consistent messaging across all touchpoints while analyzing campaign performance to optimize ROI. This position offers the opportunity to make a tangible impact in the hospitality industry while developing innovative marketing strategies that position Universal Hotels as a leader in the Cebu market.
Tanggung Jawab
- Develop and execute comprehensive marketing communications strategies aligned with brand objectives
- Manage multi-channel campaigns including social media, email, and digital platforms
- Create engaging content (blogs, videos, newsletters) for diverse stakeholder audiences
- Coordinate cross-functional projects with sales, PR, and product teams
- Analyze campaign metrics and provide actionable insights for optimization
- Maintain consistent brand voice across all communications materials
- Build and nurture relationships with media partners and industry influencers
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in marketing communications or similar role
- Proven expertise in social media management and content creation
- Strong analytical skills with experience in campaign performance tracking
- Excellent written and verbal communication skills
- Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp)
- Ability to work collaboratively in fast-paced hospitality environment
- Portfolio demonstrating successful campaign execution