Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for wellness and brand growth? Emapta is currently seeking a detail-oriented Marketing Coordinator to join our expanding team. In this role, you will play a pivotal part in driving lifecycle marketing campaigns for a leading global wellness brand.
As a Marketing Coordinator, you will focus on enhancing customer retention, streamlining engagement strategies, and elevating the overall user experience. We are looking for a professional who thrives in a work-from-home environment and values a healthy work-life balance, as this position offers a standard day shift schedule with weekends off. This is a unique project-based opportunity to build your career with a global organization known for its commitment to long-term talent development.
Tanggung Jawab
- Execute end-to-end lifecycle marketing campaigns across email, social, and mobile channels.
- Analyze customer engagement metrics to identify trends and opportunities for retention improvement.
- Collaborate with cross-functional global teams to ensure brand consistency and messaging alignment.
- Manage the project roadmap and ensure all marketing milestones are met on time.
- Conduct A/B testing on campaign assets to optimize conversion rates and customer satisfaction.
- Develop compelling copy and content that resonates with the wellness-conscious target audience.
- Prepare regular performance reports to present insights to key stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2-3 years of experience in marketing coordination or digital campaign management.
- Strong understanding of lifecycle marketing principles and customer retention strategies.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot, or Mailchimp) and marketing automation tools.
- Excellent communication skills with the ability to collaborate effectively in a remote/distributed team setup.
- Analytical mindset with experience using data to drive marketing decisions.
- High level of self-motivation, organization, and the ability to work independently.