Deskripsi Pekerjaan
Are you a wordsmith with a passion for simplifying complex healthcare concepts? Optum is looking for a talented Marketing Copywriter to join our dynamic team in Makati City. In this role, you will be the voice of our brand, crafting compliant, high-impact copy across various digital and traditional channels. You will work closely with cross-functional stakeholders to distill intricate industry information into clear, compelling narratives that resonate with our target audience. If you are a strategic thinker who thrives on transforming brand messaging into actionable content, we want to hear from you.
As part of a global healthcare leader, you will play a pivotal role in maintaining brand consistency while ensuring every piece of content meets strict regulatory standards. This is an exciting opportunity to elevate your portfolio in a fast-paced environment where your creative input directly shapes the future of healthcare communications.
Tanggung Jawab
- Develop and refine brand-aligned copy for digital campaigns, social media, web, and email marketing.
- Translate complex healthcare, insurance, or clinical information into accessible, easy-to-understand content for patients and providers.
- Collaborate with designers, product managers, and marketing strategists to ensure cohesive campaign delivery.
- Perform meticulous proofreading and editing to ensure grammatical excellence and adherence to house style guides.
- Maintain compliance with all industry-specific regulatory standards for marketing and communication materials.
- Monitor content performance metrics to identify opportunities for improvement and audience engagement.
- Support cross-functional initiatives by drafting messaging frameworks and brand pillars.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum of 3 years of professional copywriting experience, ideally within healthcare, fintech, or corporate marketing.
- Strong portfolio demonstrating the ability to simplify complex subject matter.
- Deep understanding of SEO best practices and content marketing principles.
- Excellent command of the English language with impeccable attention to detail.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Proficiency in collaborating with diverse, cross-functional teams in a global organization.