Deskripsi Pekerjaan
Join Sutherland as a Marketing & Data Analyst and transform raw data into actionable marketing insights! In this dynamic role, you'll drive data-driven decision-making by analyzing complex datasets, identifying market trends, and measuring campaign effectiveness. You'll collaborate with cross-functional teams to optimize marketing strategies, enhance customer engagement, and contribute to Sutherland's growth in the competitive landscape.
We're seeking a detail-oriented professional who thrives at the intersection of marketing and analytics. You'll leverage statistical tools and visualization platforms to uncover hidden opportunities, present compelling findings to stakeholders, and continuously refine our marketing approaches. If you're passionate about turning data into competitive advantages and want to build a rewarding career with a global leader, this is your opportunity to make a measurable impact.
Tanggung Jawab
- Analyze marketing performance data to identify trends, opportunities, and optimization areas
- Develop and maintain dashboards tracking KPIs across digital campaigns
- Conduct market research and competitive analysis to inform strategic decisions
- Collaborate with marketing teams to design data-driven campaign strategies
- Prepare comprehensive reports translating complex data into actionable insights
- Implement A/B testing frameworks to improve campaign ROI
- Monitor customer behavior patterns to enhance segmentation targeting
Kualifikasi
- Bachelor's degree in Marketing, Statistics, Business Analytics, or related field
- 2+ years experience in marketing analytics or data analysis role
- Advanced proficiency in SQL, Excel, and data visualization tools
- Strong understanding of digital marketing channels and attribution models
- Experience with CRM platforms and marketing automation tools
- Excellent quantitative and qualitative problem-solving abilities
- Certifications in Google Analytics, Tableau, or similar preferred