Deskripsi Pekerjaan
Paramount Life & General Insurance Corporation is looking for a results-driven Marketing Data Analytics Specialist to join our dynamic team in Makati City. In this pivotal role, you will serve as the bridge between raw data and strategic marketing decisions. We are seeking a professional who can monitor market trends, dissect campaign performance data, and leverage insights to drive both online and offline strategies. Your work will directly impact our ability to optimize sales channels and achieve business growth targets.
As a key member of our marketing department, you will be responsible for translating complex datasets into clear, actionable insights for stakeholders. We value candidates who possess a deep understanding of the insurance market and a passion for data-driven storytelling. If you have a keen eye for detail and a knack for uncovering trends that drive revenue, this is the opportunity for you to advance your career with a leading financial institution.
Tanggung Jawab
- Monitor and analyze marketing trends and industry benchmarks to identify new growth opportunities.
- Analyze campaign data across multiple channels to measure performance, ROI, and customer engagement.
- Drive the development and optimization of online and offline marketing strategies to improve conversion rates.
- Create comprehensive reports and interactive dashboards to visualize key performance indicators (KPIs).
- Collaborate with cross-functional teams to ensure data accuracy and alignment with business objectives.
- Conduct A/B testing and performance audits to refine marketing tactics and messaging.
- Present data-driven recommendations to senior management to support strategic decision-making.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.
- Proven experience in marketing analytics, data analysis, or a similar analytical role.
- Proficiency in data analysis tools such as SQL, Microsoft Excel (Advanced), and Tableau or Power BI.
- Strong understanding of digital marketing metrics, SEO, and customer acquisition funnels.
- Excellent analytical, problem-solving, and critical-thinking skills.
- Ability to communicate complex data findings to non-technical stakeholders clearly and effectively.
- Experience in the insurance or financial services industry is a strong plus.