Deskripsi Pekerjaan
Join Skin & Co Klinik Spesialis Kulit as our Marketing & Digital Lead and become a driving force in Indonesia's aesthetic beauty industry. We're seeking a visionary professional to spearhead our marketing initiatives and redefine skin confidence through innovative digital strategies. In this pivotal role, you'll lead our brand's digital transformation, leveraging your expertise in beauty marketing to captivate our discerning clientele. Our clinic combines cutting-edge dermatology with holistic wellness approaches, creating a unique platform for your marketing genius to flourish. You'll collaborate with medical professionals and creative teams to craft compelling narratives that resonate with Jakarta's beauty-conscious consumers. This is your opportunity to shape the future of aesthetic marketing in Indonesia while working with a team that values innovation, excellence, and client-centric solutions. If you're passionate about beauty marketing and ready to make a tangible impact, we invite you to bring your expertise to Skin & Co.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies aligned with brand objectives and market trends
- Lead multi-channel campaigns across social media, email marketing, and content platforms
- Manage digital advertising budgets and optimize ROI through data-driven decision making
- Oversee website development, SEO/SEM initiatives, and e-commerce growth
- Analyze consumer behavior metrics and market insights to refine marketing approaches
- Coordinate with cross-functional teams to ensure brand consistency across all touchpoints
- Mentor marketing team members and foster a culture of innovation and performance
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, Business Administration, or related field
- Minimum 5 years of marketing experience with 2+ years in leadership roles
- Proven track record in beauty/aesthetic industry marketing campaigns
- Expertise in digital marketing tools (Google Analytics, SEMrush, HubSpot)
- Strong analytical skills with ability to translate data into actionable strategies
- Exceptional leadership capabilities with experience managing marketing teams
- Fluency in English and Bahasa Indonesia with excellent communication skills