Deskripsi Pekerjaan
Join Eu Yan Sang (Malaysia) as a Marketing & Digital Officer and drive our digital transformation journey! In this pivotal role, you'll craft compelling digital strategies to elevate our brand presence across online platforms. You'll develop and execute data-driven campaigns that boost customer engagement, drive website traffic, and convert leads into loyal advocates. Collaborate with cross-functional teams to create engaging content for social media, email marketing, and digital channels while maintaining brand consistency. Monitor industry trends and competitor activities to identify growth opportunities and optimize our digital footprint. If you're passionate about digital innovation and ready to make an impact in a leading healthcare brand, this is your opportunity to shine!
Tanggung Jawab
- Develop and implement comprehensive digital marketing strategies across multiple channels
- Manage social media platforms to increase brand awareness and community engagement
- Create compelling content for websites, blogs, and digital campaigns
- Analyze campaign performance metrics and optimize conversion rates
- Coordinate with teams to ensure cohesive brand messaging across digital touchpoints
- Monitor digital trends and competitor activities to identify opportunities
- Manage email marketing campaigns and nurture customer relationships
Kualifikasi
- Bachelor's degree in Marketing, Digital Media, or related field
- Minimum 2-3 years of digital marketing experience
- Proficiency in social media management and content creation tools
- Strong analytical skills with experience in campaign performance metrics
- Excellent written communication and storytelling abilities
- Knowledge of SEO/SEM principles and digital advertising platforms
- Ability to work independently and collaborate in cross-functional teams