Deskripsi Pekerjaan
Join Sunland Development Corporation as a Marketing Director and lead our dynamic men's care brand to new heights! This pivotal role offers the opportunity to shape brand strategy, drive market growth, and lead a high-performing marketing team in the competitive personal care sector. You'll develop innovative campaigns, analyze market trends, and optimize digital marketing channels to enhance brand visibility and customer engagement. Our ideal candidate brings proven leadership experience in building consumer brands and a passion for creating impactful marketing initiatives that resonate with modern consumers.
As Marketing Director, you'll collaborate cross-functionally with product development, sales, and creative teams to ensure cohesive brand messaging. You'll oversee budget allocation, performance analytics, and team development while staying ahead of industry innovations. This position offers competitive compensation, leadership growth opportunities, and the chance to make a significant impact in the men's care market.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for the men's care brand
- Lead and mentor the marketing team, fostering innovation and performance excellence
- Conduct market research to identify trends, opportunities, and competitive insights
- Manage end-to-end campaign execution across digital, traditional, and social channels
- Oversee brand positioning, messaging, and visual identity development
- Optimize marketing budget allocation and analyze ROI for all initiatives
- Collaborate with product development and sales teams to align marketing with business objectives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; Master's preferred
- Minimum 7+ years marketing experience with 3+ years in leadership role
- Proven track record in brand management and campaign execution
- Experience in personal care, FMCG, or consumer goods industry
- Strong analytical skills with ability to interpret market data
- Expertise in digital marketing channels and performance analytics
- Exceptional leadership, communication, and stakeholder management skills