Deskripsi Pekerjaan
Join the dynamic team at TCL Smart Device Malaysia as a Marketing Executive and play a pivotal role in shaping our brand presence in the competitive smart device market. We are seeking a creative and data-driven professional to drive end-to-end digital marketing strategies. In this role, you will be responsible for planning, executing, and optimizing multi-channel campaigns to maximize brand growth and return on investment (ROI). You will work closely with cross-functional teams to ensure our messaging resonates with our diverse audience, ultimately contributing to the company's continued success and market leadership.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and awareness.
- Manage and optimize paid advertising campaigns (PPC, Social Media Ads) to maximize ROI and lead generation.
- Create engaging, high-quality content for social media platforms, blogs, email newsletters, and product launches.
- Monitor market trends, competitor activities, and consumer behavior to identify new opportunities.
- Analyze campaign performance data and provide actionable insights to improve future strategies.
- Collaborate with the product and sales teams to ensure marketing materials align with business objectives.
- Manage the company’s social media presence, engage with the community, and handle PR inquiries.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, preferably within the consumer electronics or retail industry.
- Strong understanding of SEO, SEM, social media algorithms, and content marketing best practices.
- Excellent analytical skills with the ability to interpret data and generate detailed performance reports.
- Creative mindset with strong written and verbal communication skills in English.
- Proficiency in using marketing automation software, CRM tools, and design tools (e.g., Canva, Adobe Suite).
- Ability to work in a fast-paced environment and meet tight deadlines with a high level of accuracy.