Deskripsi Pekerjaan
Kuala Lumpur Pavilion, a premier shopping destination in the heart of Kuala Lumpur, is seeking a talented and enthusiastic Marketing Executive to join our vibrant marketing team.
In this role, you will play a key part in developing and executing marketing strategies that enhance brand visibility, drive foot traffic, and engage our diverse audience. You will collaborate with internal teams and external partners to plan campaigns, manage digital channels, coordinate events, and analyze performance data to optimize results.
We offer a dynamic work environment where creativity is encouraged, and professional growth is supported. You will have the opportunity to work on exciting projects, from seasonal promotions to large-scale events, and contribute to the ongoing success of a leading retail brand.
If you are a proactive marketer with a passion for retail and a knack for storytelling, we would love to hear from you.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to increase brand awareness and drive traffic to the mall.
- Plan and execute promotional campaigns, events, and partnerships with tenants and external vendors.
- Manage and grow the mall's social media presence across platforms including Facebook, Instagram, and TikTok.
- Create engaging content for online and offline channels, including newsletters, blogs, and advertisements.
- Coordinate with internal teams and external agencies to ensure timely delivery of marketing materials.
- Monitor and analyze campaign performance, prepare reports, and provide actionable insights for improvement.
- Conduct market research to identify trends, customer preferences, and competitive activities.
- Assist in budget management and ensure cost-effective marketing initiatives.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in retail, property, or FMCG sectors.
- Proven track record of executing successful marketing campaigns and events.
- Strong knowledge of digital marketing tools, social media platforms, and analytics.
- Excellent written and verbal communication skills in English and Bahasa Malaysia.
- Creative thinker with strong problem-solving abilities and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office Suite and marketing software (e.g., Canva, Adobe Creative Suite is a plus).