Deskripsi Pekerjaan
Are you a creative marketing professional with a passion for the F&B industry? Hao Xiang Chi Seafood Restaurant Group is looking for a dynamic Marketing Executive to join our team in Setia Alam. In this role, you will be the heartbeat of our brand's digital presence and offline marketing efforts. You will play a pivotal role in shaping our public image, driving customer engagement, and ensuring our restaurant group remains the top choice for exquisite dining experiences.
As our Marketing Executive, you will manage social media platforms, coordinate high-impact marketing campaigns, and execute events that delight our guests. We are looking for a storyteller, a data-conscious strategist, and a proactive collaborator who is eager to take our brand to new heights in the competitive Selangor culinary market.
Tanggung Jawab
- Develop and execute comprehensive social media strategies across Facebook, Instagram, and TikTok to boost brand awareness.
- Plan, coordinate, and supervise promotional campaigns and in-house events to increase foot traffic.
- Create engaging, high-quality content including photos, videos, and copywriting for digital channels.
- Analyze marketing metrics and performance reports to optimize future campaign strategies.
- Collaborate with the operations team to align marketing promotions with seasonal menu launches and festive offerings.
- Monitor industry trends and competitor activities to maintain our competitive edge in the seafood dining segment.
- Maintain and update the company website and digital menu boards to ensure accuracy.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 1-2 years of experience in marketing, preferably within the F&B or hospitality industry.
- Proficiency in social media management tools and content creation apps (Canva, CapCut, or Adobe Suite).
- Strong command of English and Bahasa Malaysia; ability to communicate effectively with diverse audiences.
- Creative thinker with a keen eye for aesthetic detail and visual storytelling.
- Ability to work independently as well as collaboratively in a fast-paced environment.
- Possess a valid driver’s license and own transport to visit various restaurant outlets when required.