Deskripsi Pekerjaan
Join our dynamic team at Toys R Us as a Marketing Executive and drive brand growth through innovative digital strategies! This full-time role offers the perfect opportunity to shape our marketing initiatives across online and offline channels. You'll develop compelling campaigns, analyze market trends, and collaborate with cross-functional teams to enhance customer engagement and drive sales. With exposure to cutting-edge digital marketing tools and platforms, you'll gain hands-on experience in SEO, social media management, content creation, and data analytics. If you're a creative thinker with a passion for marketing and a desire to make an impact in the toy retail industry, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across social media, email, and web platforms
- Conduct market research to identify consumer trends, competitive landscapes, and growth opportunities
- Create engaging content including social media posts, blog articles, and promotional materials
- Manage and optimize digital advertising campaigns (PPC, social ads) to maximize ROI
- Analyze campaign performance metrics and generate actionable insights for strategy refinement
- Collaborate with sales and product teams to align marketing initiatives with business objectives
- Organize promotional events and in-store activations to enhance brand visibility
- Monitor industry trends and emerging technologies to maintain competitive edge
Kualifikasi
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 2 years of experience in digital marketing or similar role
- Proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.)
- Strong understanding of SEO/SEM principles and best practices
- Excellent written and verbal communication skills with creative flair
- Experience managing social media platforms and content calendars
- Ability to interpret data and make data-driven decisions
- Proven project management skills with ability to handle multiple campaigns simultaneously