Deskripsi Pekerjaan
Join GCB Cocoa's dynamic marketing team and become a key driver in our brand's growth journey. As a Marketing Executive, you'll develop and execute innovative strategies to elevate our cocoa products in competitive markets. Collaborate with cross-functional teams to create compelling campaigns that resonate with target audiences, while analyzing market trends to identify new opportunities. This role offers the chance to shape our brand narrative through digital channels, events, and traditional media, directly contributing to sales objectives and market expansion. If you're passionate about marketing excellence and ready to make tangible impact in the cocoa industry, we invite you to apply.
Tanggung Jawab
- Develop and implement comprehensive marketing strategies to enhance brand visibility
- Manage social media platforms and create engaging content across channels
- Conduct market research to identify consumer trends and competitive insights
- Coordinate promotional events and campaigns to drive product awareness
- Analyze campaign performance metrics and optimize marketing ROI
- Collaborate with sales team to align marketing initiatives with sales targets
- Prepare monthly marketing reports and performance dashboards
- Manage relationships with media partners and advertising agencies
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years of marketing experience in FMCG or food industry
- Proficiency in digital marketing tools and social media platforms
- Strong analytical skills with data-driven decision-making ability
- Excellent written and verbal communication skills
- Creative mindset with campaign development experience
- Ability to work independently and in collaborative team environments
- Knowledge of cocoa industry trends is advantageous